Wendy's Rebranding Impresses, but the Stock Value Doesn't
 
  At the recent investor presentation in June, Wendy’s (NASDAQ: WEN)
 gushed about all the positives of brand reimaging, bringing amazing 
benefits to updated stores. In fact, some of the initially updated 
stores saw a 25% increase in revenue that came from higher traffic, as 
prices haven’t been raised.
Wendy’s is a well-established QSR burger brand with around 6,500 restaurants, of which around 22% are company-owned. Anybody more »
Disclosure: No positions mentioned. Please review the disclaimer page for more details.
Wendy’s is a well-established QSR burger brand with around 6,500 restaurants, of which around 22% are company-owned. Anybody more »
Disclosure: No positions mentioned. Please review the disclaimer page for more details.
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