Out Fox The $treet

Kmart is really on a roll with these commercials if they don't turn off consumers that lack a sense of humor. After the "Ship My Pants" commercial, this new "Big Gas Savings" is humorous. Now if it would only drive consumers to the stores. Remember that Kmart is an arm of Sears Holdings (SHLD) . Disclosure: Long SHLD. Please review the disclaimer page for more details. 

SodaStream (SODA) just released a new commercial today attacking the likes of PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) . As a long time investor in SODA my only hope is that it doesn't attract the angry of the sleeping giants. SODA doesn't have the balance sheet to fend off these companies yet. Though a buyout around $100 would be nice. lol See the new commercial below: Definitely an innovative story that should get the attention across regarding the ability to save the environment in the process of using the soda maker. One advantage to SODA is that the product can also be cheaper providing less incentive for PEP or KO to compete against them. Disclosure: Long SODA. Please review the disclaimer page for more details.