Out Fox The $treet

Last week, both Rocket Fuel ( NASDAQ: FUEL     ) and Millennial Media ( NYSE: MM     ) confirmed that the fourth quarter was a strong period for programmatic digital ads. While Millennial Media suggested the automotive sector might have pulled some revenue forward to the fourth quarter from the start of 2014, the general indication is that digital ads will increasingly move to programmatic platforms due to growing complexity. Read the full article here. Disclosure: Long FUEL and MM. Please review the disclaimer page for more details. 

After large gains following a successful IPO, it is typical for the company to do a follow-on offering allowing for pre-IPO shareholders to cash out. While this may appear to be the insiders cashing out at the top, the reality is that the top stocks doing these secondary offerings tend to move even higher. Recent hot stock Rocket Fuel ( NASDAQ: FUEL     ) announced plans to sell at least 5 million shares following the release of preliminary fourth-quarter 2013 earnings. The company provides a leading programmable advertising solution based on artificial intelligence, or AI. Read the full article here . Disclosure: Long FUEL. Please review the disclaimer page for more details. 

After the announcement of the acquisition of Jumptap back in early August, Millennial Media ( NYSE: MM     ) plunged. The independent leader in mobile advertising was unable to satisfy analysts concerned about organic growth, but should that matter to an investor? The primary reason for the purchase of Jumptap is that the company supposedly spent the last few years building a mobile platform the exact opposite of Millennial Media. In fact, Jumptap focused on a programmatic buying network that recently fueled the strong IPO of Rocket Fuel ( NASDAQ: FUEL     ) . With programmatic buying seeing such strong growth, should investors care whether the growth was bought or built? Read the full article here . Disclosure: Long MM and FUEL. Please review the disclaimer page for more details.