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Showing posts with the label ECOM

IB Net Payout Yields Model

1 Follow-On Offering to Buy For Long-Term Gains

After large gains following a successful IPO, it is typical for the company to do a follow-on offering allowing for pre-IPO shareholders to cash out. While this may appear to be the insiders cashing out at the top, the reality is that the top stocks doing these secondary offerings tend to move even higher. Recent hot stock Rocket Fuel ( NASDAQ: FUEL     ) announced plans to sell at least 5 million shares following the release of preliminary fourth-quarter 2013 earnings. The company provides a leading programmable advertising solution based on artificial intelligence, or AI. Read the full article here . Disclosure: Long FUEL. Please review the disclaimer page for more details. 

Marin Software: Getting Ready For Prime Time

Small-Cap Insight  Even after a very successful IPO in the ad tech sector in Rocket Fuel ( FUEL ) , the rest of the sector continues to languish below original IPO price ranges. This includes a wide variety of stocks from mobile to video ad networks and now a revenue acquisition management (RAM) leader. In the case of Marin Software ( MRIN ) , the company might fit better in the Software-as-a-service (SAAS) category, though it definitely trades like an ad tech stock. Marin Software provides a leading RAM platform used by advertisers and agencies to manage more than $5 billion in annualized ad spend. The platform allows advertisers to measure, manage, and optimize their digital advertising investments across search, display, social, and mobile channels. Basically it allows marketers to execute the full spectrum of ad spend within one platform that eliminates the complexities of the digital ad world and saves the advertiser time and improves the ad effectiveness. Th...