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Wendy's Rebranding Impresses, but the Stock Value Doesn't

At the recent investor presentation in June, Wendy’s (NASDAQ: WEN) gushed about all the positives of brand reimaging, bringing amazing benefits to updated stores. In fact, some of the initially updated stores saw a 25% increase in revenue that came from higher traffic, as prices haven’t been raised.

Wendy’s is a well-established QSR burger brand with around 6,500 restaurants, of which around 22% are company-owned. Anybody more »

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Mark Holder said…
Interesting results from WEN. Company making progress but I don't get the 8% gain today. The stock is too pricey if this is all the company can achieve.

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