Google: Very Expensive Ticket
Google is the apparent winner of the NFL Sunday Ticket at a cost of $2+ billion. The financials of the NFL deal don't add up to a winning deal. The stock is cheap at ~13x EPS targets, but over paying for the Sunday Ticket is a bad move for shareholders. This idea was discussed in more depth with members of my private investing community, Out Fox The Street. Learn More » When DirecTV, still 70% owned by AT&T ( T ), didn't want to pay another $1.5 billion for the NFL Sunday Ticket, investors have to wonder why big tech wanted to pay even more. Google ( NASDAQ: GOOG , NASDAQ: GOOGL ) battled with Apple ( AAPL ) for the right to overpay for limited out-of-market NFL games. Read the full article on Seeking Alpha. Disclosure: No position mentioned. Please review the disclaimer page for more details.