Out Fox The $treet

Under Armour provided 2023 financial targets at an Investor Day. The athletic apparel company has long-term plans for 10%+ operating margins. Based on company projections and peer margins, my 2023 EPS projection approaches $2. In a much anticipated event where   Under Armour   ( UA ,   UAA ) discussed long-term growth targets, the market was apparently disappointed with the updated 2023 projections. My   bullish investment thesis   has long held that the athletic apparel company was under-delivering on margins, and their updated business model actually reinforces that thesis despite the initial 10% dip in the stock. Read the full article on Seeking Alpha. Disclosure: Long UA. Please review the disclaimer page for more details. 

Under Armour has quickly learned how to market footwear to generate buzz. The footwear segment is where the athletic apparel company has the most growth potential. The stock remains cheap at 2x forward sales estimates. Under Armour  ( UA ,  UAA ) made a huge mistake while trying to grow too fast. The move into discount stores hurt the brand value and the recent release of shoes for "The Rock" shows the company has finally regained a marketing edge that will reward shareholders now and in the future. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

Under Armour is rallying due to positive data points from Steph Curry and his latest shoe. The stock suffered partly due to the failure of the Curry 3. Footwear remains a category where the company has tremendous growth opportunities, though the on-the-court numbers don't support a big uptick from Curry. Over the last couple of days,  Under Armour  (NYSE: UA )(NYSE: UAA ) has gotten a bid from excitement surrounding Steph Curry. The combination of his team on the verge of another championship and some excitement surrounding the launch of his new shoes in the fall naturally has investors perking up to the possibilities that the athletic apparel company has a bright future. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

The success of the last decade is leading to increased competition. Increasingly, Adidas and Under Armour are making strides in endorsement deals by ramping up spending. Nike is an expensive stock for one facing a more competitive environment. In the business world, the typical price of success is increased competition. A company that has seen huge stock gains or generates large profits can expect a flood of new competition. Read the full article on Seeking Alpha.  Disclosure: No position mentioned. Please review the disclaimer page for more details.