The local ad market offers tons of opportunity and Yelp (NYSE: YELP) provides possibly the best way to play that market. The local online ad market already has reached $23 billion of the roughly $100 billion spent in local ads each year. Yelp is quickly placing itself as the place to generate high quality leads via check-ins, reservations, clicks to their websites, phone calls, and even directions with a depth more »
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