Is shopkick The Future Of Mobile Advertising?
After recently writing about how some of the new media companies had failed to embrace new business models, along came my initial introduction to shopkick. Last week, shopkick announced that it has signed up Target ( TGT ) as the largest retailer to use the service. My issue with some of the new media companies is that the revenue source remains very old media since a large salesforce is needed to attract advertiser dollars. Shopkick is an interesting app for the iPhone and Android phones that makes shopping more delightful. Users are rewarded with points known as "kicks" for walking into stores or scanning products. These kicks can be redeemed for gift cards, Facebook ( FB ) credits, iTunes downloads, or donated to charity. Guests can also receive special in-store deals including coupons and discounts. Brand Awareness After trying the app at the local Target store, it struck me that no better advertising tool existed for brand pro...