More Developments At Sears Holdings

Never a dull moment with the Sears Holdings (SHLD) stock. As mentioned in several previous posts, Sears has finally begun the process of externalizing brands [See article: Externalizing Brands Could Be Major Catalyst For Stock ] and monetizing assets. Today came news on both fronts. First, reports began flying around that Sears has placed Lands End up for sale at a price tag of nearly $2B. Second, it announced that DieHard has finally released an alkaline version of its very popular automotive battery. Lands End Sale Of course, the market is spinning this potential sale as a desperate move for cash which couldn't be farther from the truth. In fact, shorts should be very concerned if Sears can reach any price close to $2B. Part of that cash could be use annihilate any remaining float making it impossible to cover any remaining shorts [See article: Impossible To Cover ]. According to a CNBC report , Sears would like to continue to license the retailers goods to sale at its ...