Out Fox The $treet

Update - June 20, 2025 UA appears set for a run with no real news today. The stock broke the downtrend today.  Original article posted on May 21  Under Armour's turnaround is challenged by tariffs and weak sales, but founding CEO Kevin Plank's return brings renewed focus on innovation and premium products. Product resets and SKU cuts have hurt sales, but new launches like the Uncrushable Hat and No Weigh Backpack show promise for higher-margin growth. The stock remains cheap at only 0.6x forward EV/S targets, while industry peers trade at least 3x the multiple of sales. Looking for a portfolio of ideas like this one? Members of Out Fox The Street get exclusive access to our subscriber-only portfolios.  Learn More » The  Under Armour, Inc.  ( NYSE: UA ) ( NYSE: UAA ) turnaround continues to struggle with the dynamic retail market due to tariffs. The athletic apparel company has made a lot of progress on innovation since founder Kevin Plank  returned to the C...

  Under Armour's stock initially rose with founder Kevin Plank's return and FQ1 results but fell due to higher FY25 restructuring charges misunderstood by the market. The restructuring charges increased to $140-$160 million, causing a slight rise in operating loss, yet adjusted EPS remains on target. The stock's valuation at only 0.6x EV/S targets suggests substantial upside compared to peers like Lululemon and Nike, on top of the potential for the brand's resurgence. Under Armour, Inc.  ( NYSE: UA )( NYSE: UAA ) seems to fall sometimes just for releasing news. The stock jumped following FQ1 results and signs that Stephen Curry is working with the athletic apparel retailer to  expand the Curry Brand, yet a simple update crushed the stock. My  investment thesis  remains ultra-Bullish on the stock, with the return of founder Kevin Plank set to help return the company to glory. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the di...

  Under Armour reported solid FQ4'23 numbers despite ongoing margin pressures. The athletic apparel company faces a tough start to FY24 due to elevated inventory levels leading to a continuation of the promotional activity. The stock is crazy cheap at 0.5x FY24 sales targets while the company produces better metrics than peers trading at a far higher multiple. The current stock market is very bipolar where stocks trade more based on history than actual comparative results.  Under Armour  ( NYSE: UA ,  NYSE: UAA ) is a prime example of a stock struggling to impress the market  with similar or not better results than market darling  Nike  ( NKE ). My  investment thesis  remains ultra Bullish on the athletic apparel stock trading at a massive discount to peers. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

  Under Armour, Inc. has traded down since reporting a solid FQ3'23 earnings report. The athletic apparel company still forecasts producing solid earnings despite a 425 basis point hit to gross margins. Under Armour stock is cheap based on earnings rebounding in FY24 as the promotional environment ends. This idea was discussed in more depth with members of my private investing community, Out Fox The Street.  Learn More »   Some stocks just never seem to get a break, and  Under Armour, Inc.  ( NYSE: UA ,  NYSE: UAA ) falls into this category now. The athletic apparel company handled the inventory issue as best as possible throughout the  covid supply chain issues, yet the stock never got a benefit during the period. My  investment thesis  remains ultra-Bullish on the stock following the dip back below $10. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details....

Update - Feb. 8 Shorts are going to hate not listening and buying the dip on Under Armour. The stock should quickly close the gap to $13 on $UA.  -Q3 Non-GAAP EPS of $0.16 beats by $0.07. -Revenue of $1.58B (+3.3% Y/Y) beats by $30M. -Adjusted diluted earnings per share is now expected to be $0.52 to $0.56 versus the previously expected range of $0.44 to $0.48 vs. $0.46 consensus Update - Dec. 21 Under Armour up 4% on the better than expected report from Nike . Also, Nike has improved the inventory position since 90 days ago which should reduce the promotional environment hitting UA this year. -Nike press release (NYSE:NKE): Q2 GAAP EPS of $0.85 beats by $0.21. Revenue of $13.32B (+17.3% Y/Y) beats by $740M. -Gross margin decreased 300 basis points to 42.9 percent. -Inventories for NIKE, Inc. were $9.3 billion, up 43 percent compared to the prior year period, driven by an increase in units from lapping prior year supply chain disruption, as well as higher input costs. -We bel...

  Nike has rallied back to $130 without a snapback in earnings being reported. The athletic footwear company has already seen a large boost in sales during covid and a huge risk is the company giving back some of those sales. The stock is priced for near perfection at 27x FY25 EPS targets while the market appears to ignore the worse case scenario where massive EPS growth doesn't occur. This idea was discussed in more depth with members of my private investing community, Out Fox The Street.  Learn More »   The market often falls in love with stocks and  Nike  ( NYSE: NKE ) is one of the prime examples in the current market. Despite the weak apparel retail market and the fact the footwear giant was  one of the worst offenders with over ordering, the stock is one of the priciest in the market. My  investment thesis  remains ultra Bearish on the rally back to $130. Read the full article on Seeking Alpha.  Disclosure: No position mentioned. Please...

  Under Armour reported another strong quarter with numbers smashing analyst estimates. The athletic apparel retailer guided to high supply chain pressures in the current quarter, but the situation is just a speed bump on long-term profit growth. The stock is ridiculously priced at 1x EV/S targets for 2022. This idea was discussed in more depth with members of my private investing community, Out Fox The Street.  Learn More » Under Armour  ( UA ,  UAA ) remains on track for a strong turnaround, but the market reacted negative last week to some transitional supply chain issues. The athletic apparel maker has successfully transitioned back to a performance brand after years sidetracked on junk apparel sold to off-price channels. My  investment thesis  remains ultra Bullish on the stock following the irrational dip since the mid-November highs above $27. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for mo...

  Nike reported strong results for FQ1'22, but the company guided to a dismal holiday season. The athletic apparel company cut the FY22 growth rates in half to only mid-single digits. Factories closed in Vietnam can't reopen in time to manufacture footwear or apparel capable of reaching North American markets prior to the holidays. The stock faces multiple compression along with flat EPS growth to where a 30x multiple (still aggressive) leads to a price target of only $107. Looking for a helping hand in the market? Members of Out Fox The Street get exclusive ideas and guidance to navigate any climate.  Learn More » The market was already over pricing the value of  Nike  ( NKE ) heading into their  FQ1'22 results  despite known supply chain issues with Vietnam factories closed due to COVID-19. Investors probably can't be blamed for looking past these issues after the athletic footwear company had soared past expectations in prior quarters. My  investmen...

Under Armour rallied following a big Q2 beat placing a lot of key metrics above 2019 levels. The athletic apparel company has pushed gross margins towards 50% with a focus on selling full priced performance gear. The stock is cheap trading at a forward EV/S multiple of 1.7x and far below the 4.6x multiple of Nike. This idea was discussed in more depth with members of my private investing community, Out Fox The Street.  Learn More » Based on strong results from peers and a post-COVID rebound,  Under Armour  ( UA ,  UAA ) was forecast to report a massive quarter for the period ending June. In no real surprise, the athletic apparel firm smashed estimates and the stock is still surging. My  investment thesis  remains Bullish on the stock with substantial upside to obtain peer valuation multiples.   Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details.   Update - Nov. 2   Under Armo...

  Under Armour smashed analyst estimates, producing revenues topping 2019 levels. The company boosted gross margins by 370 basis points to 50.0%, providing substantial leverage to the bottom line. The stock is cheap trading at 2x sales targets, far below peers. This idea was discussed in more depth with members of my private investing community, Out Fox The Street.  Learn More » While  Under Armour  ( UAA ,  UA ) reported a  strong quarter  that blew past analyst estimates, the stock is selling off despite the company smashing past 2019 numbers. The performance athletic apparel maker is in the midst of a massive turnaround, but the market isn't able to distinguish the rebound from Q1 shutdowns. My  investment thesis  remains more bullish on the stock long term. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

The market has fought owning Under Armour (UA, UAA) for years now, but a simple reason exists to own the stock. As long as the company has a relevant brand in turnaround mode, wise investors will utilize the P/S multiple to derive value.

Under Armour provided 2023 financial targets at an Investor Day. The athletic apparel company has long-term plans for 10%+ operating margins. Based on company projections and peer margins, my 2023 EPS projection approaches $2. In a much anticipated event where   Under Armour   ( UA ,   UAA ) discussed long-term growth targets, the market was apparently disappointed with the updated 2023 projections. My   bullish investment thesis   has long held that the athletic apparel company was under-delivering on margins, and their updated business model actually reinforces that thesis despite the initial 10% dip in the stock. Read the full article on Seeking Alpha. Disclosure: Long UA. Please review the disclaimer page for more details. 

Under Armour has quickly learned how to market footwear to generate buzz. The footwear segment is where the athletic apparel company has the most growth potential. The stock remains cheap at 2x forward sales estimates. Under Armour  ( UA ,  UAA ) made a huge mistake while trying to grow too fast. The move into discount stores hurt the brand value and the recent release of shoes for "The Rock" shows the company has finally regained a marketing edge that will reward shareholders now and in the future. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

Under Armour reported Q4 results that beat the worst fears. Margins remain under pressure, but the market missed the turnaround story and ultimate value of the brand. New footwear platform has a promising start while the stock trades at a compelling valuation in comparison to peers. Most importantly, the chart and P/S ratio suggest the stock heads higher. Investors  missing the opportunity  to own  Under Armour  ( UA ,  UAA ) below $15 the last few months completely overthought the story. The company now has a turnaround in place and the opportunity exists to invest in the founder attempting to make the athletic apparel maker great again. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

Under Armour is rallying due to positive data points from Steph Curry and his latest shoe. The stock suffered partly due to the failure of the Curry 3. Footwear remains a category where the company has tremendous growth opportunities, though the on-the-court numbers don't support a big uptick from Curry. Over the last couple of days,  Under Armour  (NYSE: UA )(NYSE: UAA ) has gotten a bid from excitement surrounding Steph Curry. The combination of his team on the verge of another championship and some excitement surrounding the launch of his new shoes in the fall naturally has investors perking up to the possibilities that the athletic apparel company has a bright future. Read the full article on Seeking Alpha.  Disclosure: Long UA. Please review the disclaimer page for more details. 

The success of the last decade is leading to increased competition. Increasingly, Adidas and Under Armour are making strides in endorsement deals by ramping up spending. Nike is an expensive stock for one facing a more competitive environment. In the business world, the typical price of success is increased competition. A company that has seen huge stock gains or generates large profits can expect a flood of new competition. Read the full article on Seeking Alpha.  Disclosure: No position mentioned. Please review the disclaimer page for more details. 

Under Armour continues to trade near all-time highs despite the market weakness. The athletic apparel retailer trades at multiples considered stretched for other fast-growing retailers. Investors need to carefully consider what might happen to the stock when the party ends. While the market was all caught up with Under Armour (NYSE: UA ) raising the sales target at its Investor Day , investors need to keep in mind that retail "fad" stocks don't typically end well. The market has a recent history of Lululemon Athletica (NASDAQ: LULU ) to Michael Kors (NYSE: KORS ) to even athletic apparel leader Nike (NYSE: NKE ) as reasons for caution. Read the full article at Seeking Alpha. Disclosure: No positions mentioned. Please review the disclaimer page for more details. 

With disappointing results from other high-end retail brands, Under Armour (NYSE: UA ) investors face a scary earnings report on January 31. A leading developer and marketer of athletic apparel and footwear has already seen a significant decline providing some solace that any weak results might already be priced into the stock. The main concerns come from retail peers such as Coach (NYSE: COH ) and Lululemon Athletica (NASDAQ: LULU ) that have more » Disclaimer: No positions mentioned. Please review the disclaimer page for more details.