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Showing posts with the label Nielsen Search Share

IB Net Payout Yields Model

Has Local.com Turned the Corner with Top 10 Search Ranking?

After reporting Q2 numbers that we'll discuss in more detail later, Local.com (LOCM) showed signs of actually starting to turn the corner from a serial disappointing money loser to a fast growing money maker. Then on Sept 14th, Nielsen reported that little $60M market cap Local.com made the Top 10 Search Providers for August. Its hard to tell if this really adds up to much considering they just grew with the market at 2.9% MOM, but the extra attention might just help. Local.com has always had an interesting concept of delivering great local internet searches at an easy to remember website. Unfortunately they've never caught the attention of the mass market and especially advertisers. Making these Top 10 lists might help spur on media attention and with just 0.2% of the market share they've got plenty of room for gaining share not to mention growing with the market. Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.) ...