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Showing posts with the label Black Friday

IB Net Payout Yields Model

Record Thanksgiving Weekend Sales

The headline says it all. Though analysts expect a weak consumer and poll after poll shows a very pessimistic shopper, consumers continue to spend at a record pace.  Not only did consumers come out in droves for the holiday season, but they actually spent more as well. The total ended up 16% higher than last year mostly due to consumers spending roughly 10% more than last year while more shopped than normal.  Naturally economists will point back to the strong 2008 Black Friday period that then saw spending fizzle. This will be the feared example that a weak consumer is only willing to buy deep discounts.  While highly possible, nothing shows that 2011 will see anything close to a repeat of 2008. The economy isn't in a recession now like 2008. Not to mention, the whole world isn't falling apart like back in the period leading up to Christmas 2008. How could consumers even think about picking up spending back then as fear of a financial collapse spread? Cyber...