Out Fox The $treet

Twitter announced a plan to for sharing video ad revenue with content creators. The company plans to top the split offered by YouTube. The service is late to the game, but the numbers on Periscope show the potential of video to drive growth. Twitter (NYSE: TWTR ) made the  big announcement  that the company will provide content creators that includes individuals the ability to share in video ads. The plan is significant as it incentivizes content creators to post on Twitter where the site can share in the video ad revenue and benefit greatly from an expanded and engaged user base. Read the full article on Seeking Alpha.  Disclosure: Long TWTR. Please review the disclaimer page for more details. 

Summary Twitter bought Periscope for under $100 million. The app in beta provides livestreaming in a similar manner to the Meerkat app that stole the show at SXSW. The livestreaming engagement metrics are very promising and could provide a huge boost to the struggling user metrics at Twitter. The news of the month is that Twitter (NYSE: TWTR ) is taking the next step to becoming a real-time broadcast service with the purchase of live-streaming app Periscope for under $100 million. The new app will allow the social media service to provide users the ability to broadcast the news, instead of just reporting on it in 140 characters or a short video clip. Read the full article on Seeking Alpha. Disclosure: Long TWTR via GSVC. Please review the disclaimer page for more details.