Will These Ad Tech Firms Rocket Higher?
After an ad tech IPO opened up over 100%, will the other recent ad tech IPOs now rocket higher? Last week, the developer of an automated decision-making platform focused on digital advertising named Rocket Fuel (NASDAQ: FUEL ) had a fantastic day, suggesting that other ad tech stocks could finally perk up. Prior to this IPO surge, the whole sector had been seen as a major failure with disappointing offerings over and over.
Rocket Fuel was probably the catalyst for recent surges in sector stocks of Tremor Video (NYSE: TRMR ) and Marin Software (NYSE: MRIN ) . Both stocks have traded horribly since recent IPOs, but the huge rally by Rocket Fuel might signal a major shift in sentiment in the sector.
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Disclosure: Long FUEL and MRIN. Please read the disclaimer page for more details.