Marin Software: Getting Ready For Prime Time
Even after a very successful IPO in the ad tech sector in Rocket Fuel (FUEL), the rest of the sector continues to languish below original IPO price ranges. This includes a wide variety of stocks from mobile to video ad networks and now a revenue acquisition management (RAM) leader. In the case of Marin Software (MRIN), the company might fit better in the Software-as-a-service (SAAS) category, though it definitely trades like an ad tech stock.
Marin Software provides a leading RAM platform used by advertisers and agencies to manage more than $5 billion in annualized ad spend. The platform allows advertisers to measure, manage, and optimize their digital advertising investments across search, display, social, and mobile channels. Basically it allows marketers to execute the full spectrum of ad spend within one platform that eliminates the complexities of the digital ad world and saves the advertiser time and improves the ad effectiveness. The company claims impressive customers including Microsoft, Hulu, Vistaprint, HSN, and PayChex.
Read the full article at Seeking Alpha.
Disclosure: Long FUEL, MM, MRIN. Please review the disclaimer page for more details.