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Unlocking Value at Millennial Media

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After the announcement of the acquisition of Jumptap back in early August, Millennial Media (NYSE: MM  ) plunged. The independent leader in mobile advertising was unable to satisfy analysts concerned about organic growth, but should that matter to an investor?

The primary reason for the purchase of Jumptap is that the company supposedly spent the last few years building a mobile platform the exact opposite of Millennial Media. In fact, Jumptap focused on a programmatic buying network that recently fueled the strong IPO of Rocket Fuel (NASDAQ: FUEL  ) . With programmatic buying seeing such strong growth, should investors care whether the growth was bought or built?

Read the full article here.


Disclosure: Long MM and FUEL. Please review the disclaimer page for more details. 



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