Tremor Video Overlooked Due To Misperceived Industry Weakness
One of the biggest reasons given for overlooking the recent IPOs of video ad-technology firms has been the threat of competition especially from Google (GOOG). Stocks from Marin Software (MRIN) to Tremor Video (TRMR) to last week's IPO of YuMe (YUME) have suffered due to market misconceptions of weakness. In the case of Tremor Video, the company reported smashing Q2 2013 results that easily crushed analyst estimates signaling that competition exists, but no different than it has been in its nearly decade of existence.
Tremor Video is a leader in providing technology-driven video advertising solutions enabling brand advertisers to engage consumers across internet-connected devices such as smartphones and tablets. The company along with the sector is surging as the availability of high-speed broadband network infrastructure capable of video consumption grows on a daily basis.
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