The below infographic from Teradata (TDC) highlights why Stone Fox Capital has become increasingly bullish on ad-tech firms thought the results have been negative so far. The data-driven suggests that CMOs will outspend CIOs by 2017. Encouraging signs for firms such as Millennial Media (MM), Tremor Video (TRMR) and even Marin Software (MRIN). All of these firms will benefit from an increasing shift of advertising dollars to digital mediums where marketing analytic will be increasing important.
Read more from Teredata here.
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