Glu Mobile Must Prove Itself Now
After ten days of strong downloads for a new hit game followed up by strong stock gains, Glu Mobile (GLUU) must prove that its monetization platform actually works. Its successful Deer Hunter franchise released the latest version on September 18. Deer Hunter 2014 quickly jumped to the top of domestic iPhone download charts and reached the top ten grossing iPhone games in the U.S. and set company records for global revenues from a single game.
The company is a leading global developer and publisher of freemium games for smartphones and tablets, but it has had a disappointing year with games that haven't monetized as expected; it spent a lot of money buying technology and hiring experts in the field to develop the GluOn platform. With Deer Hunter 2014 already starting to slip down the top grossing charts, the question that Glu Mobile needs to answer is whether the platform can deliver in keeping a game monetizing on top of the charts for months?
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