Sprint (S) continues with an aggressive plan of unlimited data pricing while wireless leaders AT&T (T) and Verizon (VZ) move towards capped data plans. Back in May, Sprint aggresively promoted an unlimited plan for the iPhone 4s to directly attack fed-up Verizon customers.
The company offers a comprehensive range of wireless and wireline communications services serving more than 56M customers. It offers mobile data services under both the Sprint and Nextel brands plus prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless.
The telecom sector has been ripe with pricing pressure for decades now. The question remains whether this move is good for Sprint or incredibly naive for the market leaders.
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