Yelp Turns To Mobile, Though Monetization Questions Remain

After reporting earnings on Wednesday night, Yelp (YELP) soared nearly 20% over the next two trading days. Why did this social media play jump while so many others have been falling to lows?

The company connects people with great local businesses via more than 30M local reviews and approximately 78M unique visitors during Q2 2012.

The main reason for the surge is that Yelp reported stronger revenue numbers that led to a solid EBITDA beat. The company also successively talked about the potential of mobile monetization though the actual results were immaterial. In reality, the company appears to have the same issues as Facebook (FB) so far.

Read the full article at Seeking Alpha.

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