Along with the Q4 release was news that Glu Mobile (GLUU) purchased game developer Plain Vanilla Corp. The company paid $7.5 million in a convertible note for a minority stake in the maker of the game QuizUp. The deal apparently gives Glu the opportunity to purchase the company in the next 15 months at a pre-agreed price.
The deal involves Glu Mobile helping Plain Vanilla develop a QuizUp television program for NBC Universal. Also, Glu is going to help Plain Vanilla monetize the mobile game that isn't being done currently.
Based on the revenue generated by fellow trivia game Trivia Crack, QuizUp has tons of potential for generating sizable revenues. Currently, Trivia Crack makes roughly $50,000 on a daily basis with the iPhone in the U.S. Of course, Trivia Crack has slightly higher download rankings so these numbers might not be achievable.
Based on recent history, Glu Mobile is relatively successful in turning these deals for small game developers into home runs.
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