The original revenue targets appear farfetched, but the social followers and mega stars might provide more staying power than market expectations.
The stock remains amazingly cheap, considering another hit celebrity game and plenty of catalysts throughout this year.
With the initial success of another celebrity game, Glu Mobile (NASDAQ:GLUU) investors can finally start viewing the possibility of a long revenue stream from celebrities. Going over 18 months without a successful celebrity-based game launch since the original Kim Kardashian: Hollywood made it impossible for the market to embrace Glu's vision. The stock paid the price, trading below $2 recently.