IB Net Payout Yields Model

Rocket Fuel: Only Taking Off

Last week, both Rocket Fuel (NASDAQ: FUEL  ) and Millennial Media (NYSE: MM  ) confirmed that the fourth quarter was a strong period for programmatic digital ads. While Millennial Media suggested the automotive sector might have pulled some revenue forward to the fourth quarter from the start of 2014, the general indication is that digital ads will increasingly move to programmatic platforms due to growing complexity.

Read the full article here.

Disclosure: Long FUEL and MM. Please review the disclaimer page for more details. 


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