Twitter: Video Ad Sharing Will Drive Content Growth
Twitter announced a plan to for sharing video ad revenue with content creators.
The company plans to top the split offered by YouTube.
The service is late to the game, but the numbers on Periscope show the potential of video to drive growth.
Twitter (NYSE:TWTR) made the big announcement that the company will provide content creators that includes individuals the ability to share in video ads. The plan is significant as it incentivizes content creators to post on Twitter where the site can share in the video ad revenue and benefit greatly from an expanded and engaged user base.