Friday, March 27, 2015

Twitter: Livestreaming App Provides User Catalyst


Summary

  • Twitter bought Periscope for under $100 million.
  • The app in beta provides livestreaming in a similar manner to the Meerkat app that stole the show at SXSW.
  • The livestreaming engagement metrics are very promising and could provide a huge boost to the struggling user metrics at Twitter.
The news of the month is that Twitter (NYSE:TWTR) is taking the next step to becoming a real-time broadcast service with the purchase of live-streaming app Periscope for under $100 million. The new app will allow the social media service to provide users the ability to broadcast the news, instead of just reporting on it in 140 characters or a short video clip.

Read the full article on Seeking Alpha.


Disclosure: Long TWTR via GSVC. Please review the disclaimer page for more details. 




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