Snap: Moving Beyond Ads, Thankfully!
Update - Nov. 5, 2025
Perplexity AI deal completely changes the investment story when combined with subscriptions. The AHs trade at $9 is just the start of the AI rally.
-Starting in early 2026, Perplexity will appear in the chat interface for Snapchat users around the world, the companies said.
-Perplexity will pay Snap $400M over one year, through a combination of cash and equity, as the company rolls the service out globally. Snap expects revenue from the partnership to begin contributing in 2026.
Original article posted on Aug. 8
- Snap's post-earnings slump is overdone; the market is ignoring strong subscription growth and undervaluing future revenue streams.
- The social messaging subscription business is gaining traction, with nearly 16 million subscribers and new higher-priced tiers like Lens+ and Platinum boosting potential revenue.
- Despite weak ad growth, Snap's Q3 guidance beats consensus, and the stock trades at a deep discount compared to peers like Pinterest and Reddit.
- The stock trades at just 2x sales targets despite multiple catalysts in AR and AI; I remain ultra bullish and view current lows as a prime buying opportunity.
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