Under Armour is rallying due to positive data points from Steph Curry and his latest shoe.
The stock suffered partly due to the failure of the Curry 3.
Footwear remains a category where the company has tremendous growth opportunities, though the on-the-court numbers don't support a big uptick from Curry.
Over the last couple of days, Under Armour (NYSE:UA)(NYSE:UAA) has gotten a bid from excitement surrounding Steph Curry. The combination of his team on the verge of another championship and some excitement surrounding the launch of his new shoes in the fall naturally has investors perking up to the possibilities that the athletic apparel company has a bright future.