The continual shift to mobile makes Zynga an attractive stock.
The soft launch of a previous hit web game left for dead provides a catalyst for the stock.
The strategy to recapture lost users of the decade could benefit operating metrics and boost the stock.
The biggest issue with Zynga (NASDAQ:ZNGA) over the last couple of years was the shift away from online platforms. All of the success on mobile was mostly hidden by the declines in revenues and users from games on Facebook (NASDAQ:FB) and other web platforms.