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Analyzing The Millennial Media IPO

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Several interesting IPOs went public this week. The leading ones include mobile advertising provider Millennial Media (MM) and Annie's (BNNY), both soaring over 100% from the IPO price at one point. While the organic bakery market is interesting, in this article I wanted to focus on the rapidly growing mobile advertising market. This space became more appealing recently with the great results posted by Velti (VELT) a few weeks back. Now with the IPO of Millennial Media, the sector now offers a couple of good investment options.

Millennial Media
The company is the leading independent mobile ad network provider. Its technology, tools, and services help developers maximize their advertising revenue, acquire users for their apps, and gain insight about their users. The company has a proprietary tech and data platform known as MYDAS, that determines which ad to deliver in real-time.

Read the full article at Seeking Alpha.


Disclosure: Long VELT. Please review the disclaimer page for more details. 



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