Nice to see Sears (SHLD) so involved in the internet and social media realm. This company has a split personality. Go into the stores and it seems like your grandfathers store. Check out the website and it appears like a new age company with a future.
As somebody said the other day, SHLD is attempting to become the Amazon.com (AMZN) with brick and mortar locations. Heck, if you can buy online and pickup at the store without really going into it they might just have a fighting chance of a solid retail future. Considering that I don't even count retail as part of the reason to invest in SHLD, any small contribution helps.
Nice creative Craftsman music experiment. Not what I'd expect from Sears!
Disclosure: Long SHLD. Please review the disclaimer page for more details.