Zynga: Limited Progress Keeps Investors Looking Toward 2014
After replacing the founding CEO in July with a star executive, Don Mattrick, from Microsoft, the best way to describe the year for Zynga (NASDAQ: ZNGA ) has been one of little-to-nothing in the way of external progress. The maker of social games for Facebook (NASDAQ: FB ) and mobile devices was able to stop the slide in quarterly revenue and, hence, share price, but Zynga has provided very little in the way of progress to external investors.
At this point, investors must stick with new management and the hoped turnaround, or take the recent stock gains and run. Remember, Glu Mobile (NASDAQ: GLUU ) took roughly a year to complete its turnaround. Glu Mobile now sits with a strong game release lineup and a new platform for monetizing those games with tournaments and rewards. In a more interesting move, Glu Mobile even ported the popular Deer Hunter 2014 game from mobile to Facebook, providing solid evidence that good games can prosper on any platform.
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