Thursday, January 9, 2014
Facebook: Already Dead to Teenagers in the U.K.
It may not come as a surprise that Facebook (NASDAQ: FB ) has a teenager problem, especially in the more developed U.S. market. But the degree of that problem, as outlined in a recently released U.K. study, should shock even the most bullish of investors. Not only did the research find that Facebook has issues with teenagers, it found that teenagers in the U.K. find the site an embarrassment to use.
Facebook's monetization in Europe greatly lags domestic rates. If teens are ditching the site in droves, Facebook might have a difficult time monetizing the site in the U.K. and other countries. In no big surprise, teens are moving to SnapChat, WhatsApp, Instagram, and Twitter (NYSE: TWTR ) to fulfill the social functions once dominated by Facebook.
Read the full article here.
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