Angie's List (ANGI) offers independent reviews of local service providers via its subscription-based web platform since it was founded in 1995. At first glance, ANGI provides a more proprietary system with a defensible moat than fellow internet listings of Groupon (GRPN) that recently listed or Zynga (ZNGA) that is in the process of listing. ANGI would appear to be a more attractive investment.
After all, the company has a long history of service provider reviews that a new service could never match. Knowing the work history of a contractor over the last 5-10 years has to be invaluable and this kind of information would prevent any startup from matching the Angie's List's offerings. Conversely, a new startup has the potential to offer a better daily deal than GRPN or a better Facebook game than Zynga.
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