Snap: Hidden Subscriber Boom
Updated - April 1, 2026
Snap was insanely cheap at $4. Not sold on selling off the Specs biz, but think an activist can push management to do more, such as hike subscription prices. Irenic appears more focused on taking $500M in savings from Specs and repurchasing cheap shares.
-Irenic, which has an economic interest of ~2.5% in Snap's Class A shares, wants the company to spin off or shutter its smart glasses business, Specs, according to a Bloomberg report on Tuesday, which cited a letter Irenic sent to Snap Chief Executive Officer and co-founder Evan Spiegel. The activist believes that moves Snap could make could boost its shares to more than $26 each.-The activist fund also wants Snap (SNAP) to rationalize its cost structure by cutting jobs and changing its compensation structure for employees, according to the report. Irenic also is pushing Snap to concentrate on adopting artificial intelligence to improve ad monetization. Irenic also recommends a stock buyback with the shares so discounted. Snap shares have dropped more than 50% over the past year.Irenic Snap $26 PT is only 9x EV/EBITDA multiples.... that's like half of where such a business would normally trade, at least 15x EV/EBITDA would be typical.
Original article posted on Feb. 5
- Snap is experiencing rapid subscription growth, with subscribers up 71% YoY and a near $1B annual run rate.
- SNAP's Q4 revenue grew 10%, driven by a 62% YoY surge in subscription revenue, despite ongoing ad business challenges.
- The company trades at just 1.5x 2026 revenue, with strong cash flow and major catalysts in subscriptions and smart eyewear for 2026.
- I remain ultra bullish on SNAP, urging investors to capitalize on current lows ahead of a subscription business inflection.
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