Friday, November 22, 2013
3 Key Takeaways From Zillow's Earnings Call
Zillow (NASDAQ: Z ) is facing increasing pressure for the leadership position in the online real estate marketplace. The recent purchase of Market Leader by Trulia (NYSE: TRLA ) places it in a more comparable position based on revenue. Move (NASDAQ: MOVE ) continues to make long-needed enhancements to realtor.com, but it has fallen far behind the monthly unique users, or MUUs, of Zillow and Trulia.
The previous week's earnings call for Zillow provided several key numbers that suggest the leadership position isn't as much in question. While Trulia made a big step forward on the professional agent aspect of the business, it fell even further behind on traffic to its core sites. In addition, Move recently got approval to become more competitive via quicker updates to the primary website, but the consumer traffic levels suggest it might be too far behind to catch up. After all, President Obama chose Zillow to participate in a discussion on the real estate market, but not the other two companies.
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