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The Benefits Of Fast Growing Beverage Makers Over Coca-Cola

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A few days back, an interesting debate took place over whether investing in Coca-Cola (KO) or gold was a better long-term investment. Jim Grant made the point that gold had been the better investment since 1996, against an argument by Warren Buffett. Grant suggested that Coca-Cola was now the better option.

That comment just about shocked me as he pointed out that it has a current PE of 19. Slow growing Coca-Cola with a $160B market cap is a value?

Read the full article at Seeking Alpha.


Disclosure: Long SODA. Please review the disclaimer page for more details. 



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