Tuesday, June 16, 2015

Google: Payment Fees Aren't The Point


  • Google recently announced Android Pay as a launch partner with a new tokenization security service from Visa.
  • The Visa plan includes blocking transaction fees on mobile payments for technology companies like Google.
  • Google is positioned to benefit long term via other arrangements including marketing fees from credit card issuers and loyalty programs with consumers.
Making money off any service is always a nice outcome, but sometimes the intent of services is to maintain customer loyalty or attract new customers. In the case of mobile payments, the vision heading into the end of May was that new payment providers would collect small fees that might eventually add up to billions. The news of the day suggests that the apple cart might have been turned over by the payment processors of Visa (NYSE:V) and MasterCard (NYSE:MA).

Read the full article on Seeking Alpha.


Disclosure: Long AAPL. Please review the disclaimer page for more details. 



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