Saturday, March 28, 2015

Yelp Has A Solution To The Google Problem


Summary

  • Yelp trades at multi-year lows due to user problems and an unflattering documentary.
  • Mobile app provides a solution to the user problem, but it requires execution.
  • Yelp remains an extremely attractive valuation with plenty of upside potential if it can execute on the mobile potential.
Though claims continue to persist that Yelp (NYSE:YELP) extorts business owners to extract advertising spending, Google (NASDAQ:GOOG) (NASDAQ:GOOGL) remains the biggest issue. While the Kickstarter documentary is a headache and a concern that could plague Yelp for a while, the company actually has a solution to the Google problem, if it executes.

Read the full article on Seeking Alpha.


Disclosure: Long YELP. Please review the disclaimer page for more details. 




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