Why Yelp Is Worth Every Penny
Research firm eMarketer estimates that mobile will account for roughly 86% of digital ad search by 2018, with Google maintaining a 64.2% market share. While impressive, the market share is expected to drop 18 percentage points from the 2012 level. With an estimated $28 billion up for grabs on mobile search within four years, the market-share gains won't come easy, but here is why Yelp appears worth every penny of its current $4.7 billion market cap.
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Disclosure: Long YELP. Please read the disclaimer page for more details.