Thursday, June 5, 2014

Why SolarCity Needed to Offer a Groupon


With growth rates in most key metrics exceeding 100%, SolarCity (NASDAQ: SCTY  ) seemed like the last company that would need to engage Groupon (NASDAQ: GRPN  ) to hock its products.

The installer of rooftop solar systems at monthly costs comparable to the local power utility, SolarCity doesn't appear to lack customers after reaching the 110,000 threshold in the last quarter. Typically Groupon provides promotions for small business clients to attract customer attention in crowded marketplaces. The business proposition relies on obtaining repeat business after getting the customer in the door for the first time.

Read the full article here.


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