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Sprouts Farmers Market: Health and Value Driving Profitable Growth

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In the very competitive organic and fresh food segment, Sprouts Farmers Market (NASDAQ: SFM  ) continues to outpace the industry by delivering healthy food at a value to the consumer. While the company doesn't focus as much on the expensive side of organic foods, it is delivering huge growth from pulling in everyday grocery shoppers that don't want the more expensive products from Whole Foods Market (NASDAQ: WFM  )

Companies in the sector, including The Fresh Market (NASDAQ: TFM  ) , have all been hit hard recently. At these times, investors need to focus more on the substance of the earning reports and less on the headlines and stock gyrations. Large stock dips can offer attractive entry points.

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