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Facebook Inc's User Metrics Are Discouraging

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Facebook (NASDAQ: FB  ) remains a story of slowing user trends and surging monetization metrics. Wall Street likes to focus on revenue growth and the shift to mobile, but the real story is the peaking user base and limited growth in the developed world.

The social media giant now has 1.28 billion monthly active users, or MAUs. But the real issue is the engagement of those users. The news reports continue to suggest lower user engagement, especially in the younger crowds, but the headline numbers from Facebook don't necessarily match the reports.


Read full article here.


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