eMarketer predicts that Facebook (FB) will actually lose users in the under 24 age group this year. And the social networking giant isn't losing small amounts.
Losing over 9% in the under 12 age group points to a weak future for the platform. Ultimately these people will reconnect on Facebook when they get older to communicate with parents and grandparents, but this time feels different regarding the ability of the platform to keep users from straying to social media sites like Snap (SNAP) and Twitter (TWTR).
The stock isn't exactly expensive but Facebook has hit an inflection point. The Fake News and Russian aspects have hurt the appeal of using the social platform while CEO Zuckerberg has spent far too much time apologizing for these issues.
Keep an eye on these troubling trends as users will lead the direction of the stock.
Disclosure: Long TWTR. Please see disclaimer page for more details.