Is Amazon A Legitimate Advertising Play?
Amazon stands to benefit from growing digital ad revenue.
Research reports support the digital ad market sustaining strong growth for the next few years.
The online retail giant doesn't offer the best way to invest in ad market growth due to substantial retail operations.
My biggest complaint that guides my investment thesis on Amazon (AMZN) is a lack of focus on running a profitable businesses. The thesis isn't exactly unique, but one area that provides an opportunity to change the equation is digital advertising leading Citibank to upgrade the stock with an incredible price target of $1,600. The numbers though aren't adding up to buying the stock for this reason.
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