- Research firms expect huge growth for phablet devices.
- Analyst sees enthusiasm in Asia around a larger screen iPhone.
- Apple appears already late to the large screen device market.
The evidence continues to mount that Apple (AAPL)
is extremely late to the large screen smartphone market and the
in-between phablet market. Legendary CEO Steve Jobs claimed that
consumers didn't want or need large screen smartphones. To a certain
extent, he was probably right when viewing a domestic market where
consumers largely have a computer at home. Unfortunately, in the
developing Asian markets and other emerging economies where consumers
don't own computers, a phablet provides an almost required phone size.
These consumers get a mobile phone plus a screen capable of some
computing and gaming functions that bridges them into the modern world.
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