Numbers Cannot Lie About Facebook
The media continues to focus on what Facebook (FB) is doing to monetize traffic, yet very little is focused on the traffic trends itself. The company has famously focused on the positive year over year trends, yet the sequential monthly figures tell a far different story.
The leading Internet social media firm has surged to a market cap approaching $65B based on a whole slew of traffic monetization plans from mobile to graph search to gifts. While nobody disputes Facebook as the leading social networking platform, a big difference exists in whether the company is a required network for interacting or a social network soon to be replaced by newer platforms just as it replaced MySpace.
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