Friday, August 21, 2009

Trade: Bought LIZ on Recovery Hopes

Liz Claiborne (LIZ) is a much maligned retailer that sorely needs a economic recovery. We've added shares in our Growth porfolo accounts just below $4 in hopes that a recovery will lead to a Jones Apparel (JNY) type of return. In the last 4 month JNY has soared from $4 to $15.

LIZ still has some strong brands but its questionable whether management has been focused enough on building the strong brands or selling off the weak ones. If they can become more focuses and turn the results around to match that of JNY this could be a great Christmas for shareholders.

No comments: